Ray-Ban in Verbier – The Icon of Style at Altitude

Xtreme Sports selected Ray-Ban to offer its customers an exclusive range of models combining aesthetics and functionality. For decades, Ray-Ban has embodied timeless elegance and optical quality. Whether in the resort or in the city, its collections accompany mountain lovers in their everyday life. Our partnership with the brand allows us to provide essential pieces adapted to an active lifestyle and to the intense light found in alpine environments.

Ray-Ban is synonymous with iconic design and cultural heritage. Founded in 1937, the brand has crossed generations by establishing its models as references in the world of sunglasses. From the Aviator to the Wayfarer, each creation blends style, UV protection and comfort. Ray-Ban speaks to confident personalities seeking authenticity and character. Its instantly recognizable visual identity accompanies lovers of the outdoors while adapting effortlessly to any environment.