Faction in Verbier – Bold, Innovative Skis in Our Collection

We are proud to support a brand born in the heart of the Alps, sharing our passion for modern, committed skiing. Faction embodies an independent spirit, uncompromising creativity, and a constant drive for innovation. Our partnership with Faction is based on shared values such as performance, freedom, and respect for the alpine environment. At our Verbier store, you’ll find a selection of Faction skis tailored to local freeride terrain—our experts are here to help you make the right choice.

Founded in Verbier, Faction is a Swiss brand that designs skis for passionate freeriders. Inspired by freestyle culture and the demands of off-piste skiing, the brand stands out with technical, durable products made in Europe. Faction has collaborated with top athletes—most notably the legendary Candide Thovex—to create innovative models that rise to the challenges of mountain terrain. With a strong commitment to environmental and social responsibility, Faction speaks to a generation of skiers seeking authenticity, performance, and style.